Craftsmanship Preserved. Heritage Celebrated. Women Empowered.
Serena Uziyel is a brand that honors generations of skilled artisans, creating exquisite pieces inspired by ancient civilizations like Mesopotamia, Sumeria, Babylon, and Persian.
Ancient treasures passed down through generations influence our modern lives, infusing Serena Uziyel designs with rich heritage and artisan lineage.
Meticulously handcrafted designs blend ancient techniques—looms, crochet, and filigree—meticulously woven into each piece. Her family's manor and its timeless pieces inspire her designs, connecting the past to the present.
Each Serena Uziyel masterpiece is a testament to her artisan lineage, embodying the elegance of ancient civilizations.
Designer & Founder
Serena Uziyel
Brand director and founder, Serena Uziyel, graduated from Parsons School of Design in New York. During her education, she worked with a variety of luxury brands including Moschino, Calvin Klein and Donna Karan.
Serena spent two years in Spain for Zara International before establishing Shoes and Bags Collection of Sanayi 313. She had the privilege to learn the technical and theoretical shoe crafting skills from the veteran Grandmaster Giuseppe Joseph Amolo, in Florence, Italy.
Her immense admiration for tradition, art and handicraft along with her attention to detail lead her establish the eponymous brand; "Serena Uziyel".
The Element of Heritage in the Luxury of Serena Uziyel
Every piece within the collection undergoes meticulous craftsmanship, a fusion of modern design with time-honored handicraft techniques from Italy, Turkey, and India. The creations are born from hours of dedicated work, with an unwavering commitment to perfecting even the tiniest of details. At the heart of our brand lies the delicate artistry of transforming metallic threads into intricate chains, a signature element that defines us. Employing an array of materials and techniques, including metal yarns, raffia, hammered copper, twisting, braiding, and wrapping, to breathe life into our designs.
Perfection in the Details
Deeply detailed embroidered embellishments, such as silver and gold handcrafted chains resting atop a leather point-toe pump, are custom-made through an ancient wrapping technique, an intricate process that can take up to 35 hours to create a full chain-link. The final product is fine elegance, feminine sophistication, contemporary craftsmanship, and something truly extraordinary. The legacy of exceptional craftsmanship is embedded within the lineage of the Serena Uziyel brand. Here, an homage to heritage has always been a time-honored tradition.
Female Artisanship
The brand proudly collaborates with a multitude of exceptionally talented female artisans in Turkey. The artisans dedicate an extraordinary amount of time and effort to ensure that every detail of the brand's creations is impeccably perfected. Serena Uziyel has established a community of approximately 200 talented female artisans, where they are taught and empowered with various craft techniques, including intricate embroideries, braiding, and crochet techniques. This community reaches beyond Istanbul, extending its support to women who face limited employment opportunities. While the training is indeed a time- consuming process, it strongly reflects our commitment to giving back to the community—a cause that holds a special place in Serena Uziyel's heart.
